Cassa Hotel and Residences – features unique architecture that stands out in Manhattan

January 10, 2013

Assa Properties – Cassa Hotel and Residences.

For Solly Assa, real estate has never been a stepping stone to bigger and better things. Instead, he has a long-term commitment to the industry. “Reak estate is not a short-term business,” Solly Assa declares. “You don’t [succeed] by buying [a property] today and selling it tomorrow, like in the stock market.”

Solly Assa is the owner of Assa properties, a developer of residential, retail and commercial properties. The firm made a recent addition to its portfolio with Cassa Hotel and Residences in New York City. The building, designed by Enrique Norten and TEN Arquitectos and CetraRuddy, features 57 residences and 165 guest rooms. It spans 170,000 square feet and stands 48 stories.

Solly Assa himself created the concept for Cassa, which takes its name from “casa,” meaning “house” in Spanish. “It is a hotel and it is a residence,” Solly Assa says. “We’re creating this lifestyle right in the middle of Manhattan.”

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Unique Style

“We tried to capture the best posible product,” Solly Assa says with pride. For instance, past the building’s reception area, visitors can find a catwalk suspended over a restaurant that will lead them to a vertical garden, which provides a natural feel to the development.

Cassa’s hotel rooms are furnished with leather seating, ottomans and black leather studded headboards. The walls feature the work of abstract impressionist photographer Irene Mamiye.

Its baths incorporate Duravit fixtures and feature Italian bath products from Angelo Caroli. In addition, the residential units get scenic views of such landmarks as the Chrysler Building and the Statue of Liberty.

Additionally, Cassa has three fully furnished penthouse units with such features as Brizo faucets, which are known for their form and quality of performance, Solly Assa says. “A sensory light experience is at its finest with the Lutron Lighting Control System, augmenting illumination at varying degrees,” Solly Assa says.

“An entire floor with additional loft space, the penthouse includes stunning skyline views of Manhattan – overlooking Times Square, unobstrucred looking east to the Chrysler Building, and the sightlines reach as far south to the Statue of Liberty,” Solly Assa says.

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Assa’s Forte

Based in New York City, Assa Properties has developed and invested in residential, retail and commercial properties for more than a decade. Solly and Isaac Assa founded the company in 2000 and since then, the company has acqured more than 3 million square feet of assets in the United States and Mexico.

Assa Properties began by acquiring buildings in New York City, including 743  Fifth Avenue and 6 Times Square. “We’re opportunistic owners,” Solly Assa says.

A property such as Cassa falls within Assa’s comfort zone of maximizing properties to produce the best possible producto. “Our forte is to find the best possible location, and the position the asset in order to capture the market.” Solly Assa says.

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Wide Open

The Northeast market is improving, Solly Assa reports. The company survived difficult times in 2007, 2008 and 2009, and, thankfully, the last year has been less challenging, Solly Assa Says.

“Thank God those days are behind us,” Solly Assa says. “More people are gaining the confidence to buy again.” As a result, Solly Assa sees a strong future for Assa Properties. ” We’re a growing company,” Solly Assa declares, adding that the company plans to expand through joint ventures. “We’re open to new opportunities all the time.”

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